The Atwell Approach

Most SEO/SEM agencies have it wrong because they focus solely on rankings, and less on revenue. We care about how many new customers we can drive to your business, and how to consistently remain on the first page of Google’s results. We work with you to develop sustainable content creation and link acquisition strategies which will give you the maximum long term SEO results. SEM is justified to deliver the most efficient ROI for your marketing. And these days AdWords is the most powerful advertising platform available for most businesses.

Search Engine Marketing

Our SEM experts work to connect buyers and sellers in the friendliest, most economical way possible – by scaling your spend according to search demand and audience targeting. Our team gives you that unique advantage through extensive keyword coverage, enabling you to alter your budget when necessary to keep driving volume. Pay-per-click (PPC) is a form of digital advertising that allows your business to bid on popular, commonly searched key phrases relevant to your industry. By placing your business at the top of appropriate search results page with a strong message, Pay-Per-Click advertising can drive relevant, qualified traffic to your website at a manageable cost. Search and Display Ads give your brand the chance to communicate its message with targeted audiences across the full spectrum of the digital landscape. With the capabilities of SEM’s advanced targeting, you can reach your intended market while inspiring customer retention.

Optimizing + Marketing

SEO & SEM strategies can be overwhelming at times, but it’s all part of the digital marketing process. Pay-per-click advertising is a great way to start getting visitors to your website immediately – and turning them into customers. When used in combination with SEO, it is a powerful lead generation tactic. With dedication, organization, and an enthusiastic marketing team, we’ll ensure that your business has an exceptional relationship with Google, and can easily be accessed by your online target audience. SEO is not an overnight process and results can take up to 3 months or more to become visible.

PPC (Pay-Per-Click)

Pay-per-click advertising is the process of generating targeted website traffic by purchasing advertisements on search engines such as Google, Yahoo! and Bing. It allows you to rank higher in the search engines for a set of specified search terms. You pay a small fee each time someone clicks your ad which appears higher than the usual listings. The benefit is that your website appears immediately above competitors when a particular search query is entered. It’s ideal if you need to promote a product or service, special offer or quickly generate leads or sales in a new location. The objective of a PPC campaign is to get as many people looking for your product or service to click your ad, but the beauty is that you only pay when someone does.

On-Page & Off-Page Optimization

On-page SEO ensures that your site can be read by both potential customers and search engine robots. With good on-page SEO, search engines can easily index your web pages, understand what your site is about, and navigate the structure and content of your website (therefore ranking your site accordingly).  To put it simply, what you rank for is largely determined by on-page factors, while how high you rank in the search results is determined by off-page factors.
The biggest on-page SEO factors include title tags, headings, URL structure, load speed, page content and internal linking’s.
The biggest off-page SEO factor is the number and quality of backlinks to your website. The easiest and most effective way to do this is to simply create awesome content that people want to link to because its valuable, and creating interesting social media content that people want to share.